Our Story

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Viral Records Australia was founded during the first wave of the 2020 Covid-19 pandemic in response to the challenges and opportunities faced by today’s recording artists.

While the digital age has opened a literal world of distribution potential to musical minds, the days of earning meaningful income from record sales alone are in the past.

Recent years have seen live music thrive as a result as more artists take to the stage performing for new audiences who have discovered their music floating on the world-wide torrents of 1’s and 0’s, and in doing so, earning a way to fund their next recording, 

But enter a successful micro-organism and next minute -  music venues fell silent across the globe.

Whilst embracing traditional means of digital distribution, Viral Records Australia aims to think outside the stream to identify alternate means of generating revenue for our artists so that they can keep doing what they do best; creating new music.

Digging deep into Australia’s alternative underground, we aim to find the creatives that lurk there  and bring their music to the surface to deliver it to like-minded audiences around the world.

We’re dedicated to the dark and dirty, the wonderfully weird, the genre-benders who won’t be placed in a pigeonhole. 

We were founded and are operated by musos and music lovers. We’ve been there, front and centre, arms in the air, sweat-soaked and screaming for more. We’ve felt the rush of playing to a responsive room, but we’ve also known the reality of lugging gear for hours only to play to turned backs and poker machines.

We recognise that the world has changed and we’re ready to change with it.

We're here. We're now. We're Viral.