Viral Records Australia was founded during the first wave of the 2020 Covid-19 pandemic in response to the challenges and opportunities faced by today’s recording artists.
While the digital age has opened a literal world of distribution potential to musical minds, the days of earning meaningful income from record sales alone are in the past.
Recent years have seen live music thrive as a result as more artists take to the stage performing for new audiences who have discovered their music floating on the world-wide torrents of 1’s and 0’s, and in doing so, earning a way to fund their next recording.
But all it took was a particularly successful micro-organism for music venues to fall silent across the globe.
Whilst embracing traditional means of digital distribution, Viral Records Australia aims to think outside the stream to identify alternate means of generating revenue for our artists so that they can keep doing what they do best; creating new music.
Digging deep into the petrie dish of Australia’s alternative underground, we aim to find the creatives that have cultured there, bring their music to the surface and deliver it to like-minded audiences around the world.
We’re dedicated to the dark and dirty, the wonderfully weird, the genre-benders who won’t be placed in a pigeonhole.
We were founded and are operated by musos and music lovers. We’ve been there, front and centre, arms in the air, sweat-soaked and screaming for more. We’ve felt the rush of playing to a responsive room, but we’ve also known the reality of lugging gear for hours only to play to turned backs and poker machines.
Yes, the world has changed and nothing seems normal anymore.
But normal was never our style anyway.
We are small, but we are growing.
We are Viral.
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Viral Records Australia acknowledges the Turrbal & Jagera peoples as the first human inhabitants of Meanjin (Brisbane) and the traditional owners of these stolen lands.
Sovereignty was never ceded.